Customs and Excise Department
C&ED Video Advertising
Media Planning  /  Video Advertising  /  SEM
01
Context

We adapted and managed skippable video ads assets, provided benchmarks and recommendations for budget allocation, and helped our client to reach its intended audience by target segmentation with the use of audience affinity and continuous optimization.

In 2022, we completed a video advertising project for Customs and Excise Department (C&ED) to provide marketing services on YouTube.
A scene of a salesperson who wear a light-red jacket is selling a second-hand car
02
Our solution
  • Media Planning
  • Video Advertising
  • Email Marketing for Businesses (EDM)
A man who wore a navy shirt with dark green overalls was announced a fine of HK$500,000 and imprisonment for five years
Hong Kong Customs presents screen
A message that Hong Kong customs emphasis is “Be savvy, reveal the fake
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