Services

In the marketing world, every investment should start with a purpose and major objectives. Otherwise, it could be likely that you wake up one day and find the efforts you invested are not paying off to meet your expectation. A well standing belief of Mosaic Digital Group is that we do marketing but not selling service. We want you to be sure that our service brings values to your business as we either strive our best or not starting at all.

Our Approach

Before every marketing move, our ace service is to help businesses plan master directions and quarterly milestones, as well as breaking down the goals into workable action items for detailed execution. For businesses that are relatively new to marketing or digital marketing, we provide a quick consultation to align rationales of our suggested marketing services with the brand’s decision makers at the beginning of new service relation to ensure no one is left confused in our professional growth journey. We have solid experience of amplifying established business through the magic of integrated marketing approach, and also the experience in building marketing foundations for new brands and develop them into the state of sustainably running with a scaled customer base from their absolute zero marketing ground.

Focus

  • Growth Journey
  • Quarterly Planning
  • Actionable Milestones
  • Development Marketing Management

Social Media Marketing has long been the very first touchpoint in marketing attempts for many companies, though it looks basic for all brands, it is a critical battlefield that could change the relation and connection to your target audience. Social Media is where people would rush to browse – for a clue of whether the brand is trustworthy or suitable for them. A large majority, that is, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. (Quoted from 2020 Social Media Marketing Statistics) Whether you want to launch a new product or a business, social media is the perfect launchpad to create a buzz around your initiatives.

Our Approach

The business potential of social networks is immense. Some brands need social platforms to viral their content and improve customer loyalty, some brands need the platforms to show a decent and professional brand image to lift up their brand class. To cater for different brands’ needs, we have social media marketing strategies in 2 mainstream directions – Social Campaign Initiations and Social Media Management. We deal with the process of analyzing audiences and developing a strategy that’s tailored to them. Our service covers all you used to concern about, that includes planning for social posts with all round considerations, creating attractive content and creatives for social media profiles and developing vibrancy with new post formats to reach maximized marketing effect.

Focus

  • Considerate Planning
  • Creative Campaign Initiation
  • Well-Performing Creatives
  • Precise Copywriting

Have you seen a display advertisement that is related to what you just searched? It is one of the examples in programmatic advertising. Programmatic Advertising is a real-time auction-based bidding platform, rather than buying directly from publishers. With the use of Artificial Intelligence and machine learning, we can get the most accurate ad placement in the fastest time at the best price, as well as optimize campaign performance. More specific & potential customers can be reached, based on demographics, behaviors, interests, remarketing and other targeting strategies.

Our Approach

Without in-depth audience analysis & correct media usage, programmatic ads can be useless to your business. With our data analytical tools & user journey analysis, we can easily understand your customers’ characteristics & select the most suitable sites in a hundred thousand websites. First-party data & behavioral targeting are important to be applied, including data from your customers or audience to reach out the most qualified audience and make them to be loyal. Building lookalike & custom audiences that match the profiles of their existing target audience. Our negative keywords list is leveraged to avoid our ads in sensitive topics/sites.

Focus

  • Precise targeting
  • Remarketing / Retargeting
  • Safe ad environment
  • Ad Line Insights

It always takes time for SEO to grow your website, what should we do to gain search traffic to work parallel with SEO? You may be aware of the unique strength of search advertising which we also name as Search Engine Marketing (SEM). SEM is a powerful form of advertising, as with strategic investment, brands can directly improve their online traffic or even sales figure. Other than the known value of search ads, there are still a lot of what SEM can help while fewer people may notice. What people search on Google reveals a lot about their intent (that is, what they want to look for or purchase) when they search.

Our Approach

By serving relevant content when it matters the most, search has always been the premier way to apprehend and convert consumer intent. The search landscape is constantly changing, and brands need proven experts to make the most of this powerful marketing channel. We plan apropos to audiences and not just keywords. Making the most of today’s evolving data and insights, marketing platforms, and digital formats. Our experts apply the very latest automated technology to influence bidding and budgeting across Paid Search campaigns.

Focus

  • Organized Structure
  • Relevant Ad Copy
  • Efficiency Monitoring
  • Research, Review and Audit

If someone is your target audience, there could be a lot of time that he is in the digital world, the problem is just about where he is wandering on internet. Thus, possibilities for brands to reach to the audience can be much more than simply within Facebook / Instagram. Unlike other more common channels like social media which we may focus more on the environment and interactive formats, display advertising is a people-centered approach that focuses to impress audience with appearance intensity along audience’s internet browsing. It is text-based, image or video advertisements that encourage the users to click-through to a landing page and take actions (e.g. make a purchase). Most favorably, display ads should launch together with other ads to apply remarketing approach.

Our Approach

Anchoring various first and third-party data sources, we create audience-first strategies that directly operate through platforms, enabling us to reach individuals on a one-to-one basis, driving a uniqueness to the relevant audience. Our clients have prime access to audience data, as well as deep collaboration with experienced engineers, creatives and marketers.

Focus

  • Well-Suit Placement
  • Remarketing / Retargeting
  • Excellent Data Usage
  • Focused Targeting

Your website is the digital foundation of your business. It “sells” your company 24/7, 365 days a year. Having a website has turned out to be compulsory for every organization regardless of the size and nature of the business. A dynamic website uses a database to gather, manage and display information automatically, based on the criteria the user selects.

Our Approach

Our Developers are experts in using the latest coding languages to efficiently encode your websites, creating a high quality products that will bring your audience in an awesome user experience. Our goal is to deliver a website that serves your goals, which also infuses SEO techniques in the coding and development phase. We value user-friendliness to ultimately increase your online presence and convince your target audience to become customers.

Focus

  • UI/UX
  • Website Design
  • SEO-Friendly
  • Website Speed

If you have a commercial website about selling homemade beer, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result when someone searches for the phrase “homemade beer shop”. That is exactly why you need to work on SEO (Search Engine Optimization). In general, SEO is a process to improve favorability of Search Engine (like Google and Yahoo) towards your website, so that your website ranks higher than the others and acquires higher organic traffic without advertising spending.

Our Approach

Within SEO lies a huge goldmine – SEO not only limits to what the public may notice as (ie. connecting keywords to searches), but it also helps the whole user journey from user satisfaction to ultimately leading users to perform targeted activities under an optimized website. With our SEO speciality, we can achieve full range of goals, and even construct entirely new categories of traffic to a brand’s website. We audit the aggressive landscape, identify trending keywords, create interesting content, select, design, and customize user journey, and work closely with OUR OWN developers to ensure that their websites are visible for as many of these opportunities as possible. This encompasses not just the main search engines, but also other popular platforms such as YouTube, Pinterest, Amazon and more.

Focus

  • High Performing Keywords
  • Strategic Content
  • Quality Link Building
  • User Satisfaction

Apps are the basis of every platform we use on our phones, tablets or watch. Creating a great app is difficult, but building a universal cross platform app is a different type of challenge. We understand that Apps come in all shapes and forms; for us it is critical to develop versatile app products that adapts to change beyond existing or future systems.

Our Approach

We combine our market knowledge and expertise to develop apps that exceeds above and beyond market competition. Creating an app requires dedication and accuracy, it is an immense challenge for the unprepared. By adopting a minimalistic formula to build intuitive gestures, smooth and straightforward navigations, along with a small but vibrant color palette, we believe successful apps originate from simple ideas, executed with authenticity and precision.

Focus

  • Personalization
  • Strong Robustness
  • Ensured Store Compliance
  • Detail Polishing

Content writing is more than just expressing oneself to another. It is the art of delivering information in the form of speech, writing and other arts and is mainly created to target the end-user or audience, bringing attention in a memorable way. A piece of appealing copywriting can bring a targeted image to audience and clearly deliver messages in a favorable direction. Digital content writing is not just writing on the Internet or production on a webpage; it also includes blog posts, video production, professional photography and high-quality computer graphics. When it comes to these contents on different marketing materials, the quality of content could be determinative for whether a next step of business opportunity can happen or if audience finds it not moving them enough. When good content is well-employed, we can create resonance to build relationship with our target customers.

Our Approach

A true content-centric content strategy is also SEO-centric. Content thinking needs to step out of its silo and into every step of the marketing process: audience research, writing, optimization, promotion and measurement. We believe successful content programs are built from a foundation of not only knowing the audience and what they want, but know how they look for what they want. By integrating search engine needs with human and business needs, we design content to strive for greater success and beyond.

Focus

  • Creativity
  • SEO-centric
  • Content Hooks
  • Tone

In recent years, Augmented Reality (AR) and Virtual Reality (VR) have been increasingly used in everything from entertainment and online commerce to healthcare. It can be considered as simulated experiences, where a scenario is replicated in a digital environment and where users are able to interact with that virtual world using computer-based objects. Being a pioneer in new technology, Mosaic Digital Group has developed full capability in developing AR and VR technology to apply on wide range of usage along time.

Our Approach

We leverage AR and VR technologies to create immersive next-generation mobile application solutions compatible with smartphones, tablets, head-mounted displays (HDM), head-up displays (HDU), digital eyewear, and other devices. We design, prototype, develop, test, and deploy cutting-edge VR applications used for immersive gaming, workplace training & education, 360-degree tours, experiential marketing. We also develop custom AR applications with eye-catching 3D objects, images, animations, and video content to deliver thrilling augmented experiences and sharpen competitive advantages for businesses.

Focus

  • Smoothness
  • Elevating Simulation

Your brand is the bridge between your products and your customers. Reported by Edelman, 81% of consumers said they need to be able to trust the brand to buy from them, that explained how important it is to develop a brand before selling something, and this is not achieved by repeating a logo to expect sales. A good brand starts with a well-defined brand image. And branding is that perpetual process to identify, create, and manage cumulative assets and actions that shape the specific perception of a brand in customers’ mind to build what we call a brand image. The branding process is important not only because it makes a brand memorable, but it allows your customers to know what to expect from your company.

Our Approach

A strong branding requires a decent grasp of business, marketing, and human relational basics. With our rich experience and market insights, we are here to consider your overall business strategy and most profitable target audience to develop your unique brand story & messages for a worldwide delivery. People used to worry if branding takes too long time to bring results, to cater for both long-term and short-term business growth, for that we immerse our branding act into any of the marketing acts through an effective and personalized brand communication. By daily effort, we link your identity and values to give your brand a solid brand personality that attracts your target audience.

Focus

  • Solid Brand Identity
  • Defined Buyer Persona
  • Branding Focused Planning
  • Purposeful Brand Positioning

Our Clients

We work with clients in different industries

Mosaic Digital Group

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