Project Description

Doll – Ghost Spicy Campaign: Awareness Maximization

Brief

Very recently, we have engaged in Doll’s Ghost Spicy Campaign to provide solutions in Awareness Maximization. Through suggestions on video adaptation for the 15s video ad asset, benchmarking for budget allocation recommendation, audience targeting segmentation with exploration in association of audience affinity and continuous optimization, we achieved a CPM 24% lower than expected in overall to assist the big launch.

The best part of the work is how we helped our client build exclusive awareness with the lack of their own media, along the time we have cleared much of their unnecessary concerns and make the best from the given creative materials supported by the richness of our digital knowledge.

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Mosaic Digital Group

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